10 Killer Ways To Multiply Your Sales...

10 Killer Ways To Multiply Your Sales

1. When you make your first sale, follow-up with the
customer. You could follow-up with a "thank you"
email and include an advertisement for other products
you sell. You could follow-up every few months.

2. You could upsell to your customers. When they're
at your order page, tell them about a few extra related
products you have for sale. They could just add it to
their original order.

3. Tell your customers if they refer four customers to
your web site, they will receive a full rebate of their
purchase price. This will turn one sale into three sales.

4. When you sell a product, give your customers the
option of joining an affiliate program so they can make
commissions selling your product. This will multiply
the sale you just made.

5. Sell the reprint/reproduction rights to your products.
You could include an ad on or with the product for
other products you sell. You could make sales for the
reproduction rights and sales on the back end product.

6. You could cross promote your product with other
businesses' products in a package deal. You can
include an ad or flyer for other products you sell and
have other businesses selling for you.

7. When you ship out or deliver your product, include
a coupon for other related products you sell in the
package. This will attract them to buy more products
from you.

8. Send your customers a catalog of add-on products
for the original product they purchased. This could be
upgrades, special services, attachments, etc. If they
enjoy your product they will buy the extra add-ons.

9. Sell gift certificates for your products. You'll make
sales from the purchase of the gift certificate, when
the recipient cashes it in. They could also buy other
items from your web site.

10. Send your customers free products with their
product package. The freebies should have your ad
printed on them. It could be bumper stickers, ball
caps, t-shirts etc. This will allow other people to see
your ad and order.

***************************************************
An article by Gary Durkin
Founder of the Internet Advice Center®
http://www.InternetAdviceCenter.com

Gary has more than a decade of offline international
business success behind him - each day controlling
millions of dollars of investments world-wide,
and has been doing business online for 6 years.

If you would like to join thousands of subscribers
to his newsletter ‘Delivering Success’ -
send a blank email to deliveringsuccess@kioskcities.ws

You are free to distribute this article, providing it remains
unchanged and with the resource / bio box attached.

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Failure IS an option.

Failure IS an option.
By Gary Durkin


I wrote an article on this very subject, with the same title a few years ago.
And… it was a pretty decent article if I do say so myself!
Then I lost it. Gone. Deleted in error with no backup!
Talk about ‘ironic’……..

Well, moving forward (hint) - over the years I have come into contact with a vast array of different people from all walks of life. Some extremely rich, then those quite the opposite. Some very well-known - others who will never want their ‘15 minutes of fame’.
Business people, colleagues, employees, friends…… the list goes on and on.

They ALL (just like you and me) have one thing in common. Failure.

Yep - we are ALL failures at something. Or we have all failed at one to or another….. And it’s more than likely we will all fail again at something.

Hands up all of you who have NEVER failed at ANYTHING?

Relationships, work / employment, exams, dieting, keep fit & exercise, decorating, gardening, keeping pets, D.I.Y., money, puzzles, competitions, cooking, gambling, auditions, interviews…and just about everything!

It doesn’t have to be a massive ‘failure’ - sometimes these do happen, but anything which goes wrong, you mess up, you can’t do….. Is failure.

Most marriages end up in divorce.
Most new small-businesses in the real world, collapse within their first two years.
Most people trying to make money on the internet - don’t.

The KEY here, is what you do when it happens? How do you deal with it? What happens next?

The solution is a simple formula I have been telling people for years. Whether it’s friends, clients, staff, peers……. Whether I do it as part of a motivational course, or just straight-forward advice…. The formula is exactly the same.

How you apply the formula can vary from ‘Passive Pre-Event Style’…. up to ‘Aggressive Post-Event Style.

What am I talking about?

It’s like flicking a switch inside you…… from the passive ‘ I know all the steps’…… to the more aggressive ‘ I’ve GOTTA DO IT NOW….’

Have you ever seen the classic comedy film ‘Airplane’ ?

The Cabin Crew carefully explained all the safety procedures to the passengers.
But when ‘disaster strikes’ - all hell breaks loose! Everyone panics! All the instructions go out the window!

OK - it was a movie. But the similarities to real-life are commonplace.
We often know what we SHOULD DO - but we find excuses to ignore it.
If you simply ‘give up’ and do nothing - what are you expecting as a result?

“It wasn’t my fault….” … maybe it wasn’t.
“The system doesn’t work”….. So what?
“Someone told me to do it”….. and if they told you to jump off a cliff?
“The computer made a mistake”…… oh really?!
“Someone criticised me”…… Get over it.
“I’m just not good enough”…… Choose not to be.

OK - time for a few sayings…….. And hey!… these weren’t written by someone for no reason!
‘Try…..try…..and try again.’

‘If you always do what you’ve always done, you will always get what you’ve always had’.

I really like that last one - perhaps the ‘exact’ wording is slightly wrong, but the underlying meaning in rock-solid (and it may take a minute or two understand where it’s going).

If you prefer to make excuses and simply quit - fair enough. Your choice.

But if you simply aren’t happy with this option….. Then there are 3 main stages you must address.

Firstly, you have to simply accept it. Admit to yourself that you have failed. Sounds easy doesn’t it? But in reality it can be far harder than you think.

This part is vital because it can mean a change in attitude. YOURS.

Stop blaming others, making excuses and simply giving up. This can be a major change in mind-set, but is important before you can go to the next step. Accept that ‘it’ hasn’t worked. ‘It’ went wrong. ‘It’ is a dead-end. Don’t personalise / humanise it. The ‘acceptance’ stage normally cannot be successful until the initial anger of the failure has subsided.

Next - another key step is to Learn from it.

Analyse the situation. Review what happened. Make notes. Discuss it with people / friends / colleagues…. But do so clearly and with an open-mind. Try to develop new methods, routines, rules…. which will avoid a recurrence of what happened last time.

Note - if during the ’learning’ stage, you start to point the finger at others, or blame the system etc., this means you haven’t successfully passed the first stage - Acceptance.
Once you have learned from it - the final stage is simple. MOVE ON.

Move forward - don’t keep looking back, don’t let things hold you back. Because once you have accepted it, learned from it - then nothing should be able to hold you back.

Take what you have learned, apply it, use it - get on with it!

A little warning here. Sometimes it simply won’t work. You will get through the stages, do everything right - only to fail again. If this happens, just go back to step 2 - and start again.

Remember one of those sayings earlier? ….. Try, try and try again.

SO, the formula is simply.

F + A + L + M.

Fail.
Accept it.
Learn from it.
Move on.

You can use your own variant to suit your needs. And this applies to business (both online and offline), plus everything in life.

However, do you remember the second ‘saying’ from earlier on?

‘If you always do what you’ve always done, you will always get what you’ve always had’.

Successful people - whether they are millionaire business people, or perhaps those who seem to be ‘lucky in love’, to people who overcome adversity, injury, accident or disability -all have one thing in common.

They don’t quit when the going gets tough.

They accept, learn and move on from failure.

There is a phrase…. ’Failure is not an option’.

I disagree. Failure isn’t something you should strive for (obviously) but if you know how to deal with it when it arises, then it’s not necessarily the end of the World!


An article by Gary Durkin
Founder of the Internet Advice Center®
http://www.InternetAdviceCenter.com

Gary has more than a decade of offline international business success behind him, and has been doing business online for 6 years.

If you would like to join thousands of subscribers to his newsletter ‘Delivering Success’ - send a blank email to deliveringsuccess@kioskcities.ws

© Copyright 2005 - All Rights Reserved worldwide.


You are free to distribute this article, providing it remains unchanged and with the resource / bio box attached.

Do you believe?

An article by Gary Durkin

© Copyright 2005 - All Rights Reserved worldwide.

NO. This is not about religion, but more about one of the major pitfalls of many in business. And by ‘business’ – yes I include internet business…. especially the internet.

And I’m not talking about believing in the internet, but more about believing what you do… and what you sell.

SO what am I getting at? Well, you can tackle this in 3 ways.

1. You won’t see the CEO of Ford Motors driving a Honda. Nor will you see Ronald McDonald eating in Burger King.

2. If you have never tasted something, how do you know that you don’t like it?

3. Do you jump into a bath, without testing the water first?

OK – let’s get to the point.

Most sellers on the internet, are in fact – resellers. They try to sell something else that isn’t theirs. They didn’t create it, make it, design it, but they are happy to promote this to others.

There is NOTHING wrong with that!

The problem lies here……
So many resellers of products or services on the net, simply do just that – resell… without even trying the product for themselves.

Ask yourself why?

I can tell you that if you take the time to use, test, scrutinise something, become familiar with it, and even find some of the short-comings and perhaps minor mistakes, this process will leave you with a better understanding of the product.

In some cases, you really might not like it at all, and decide it’s not worth your reputation to try to sell it to others.

Plus – by actually ‘using’ the product / service, you will possibly learn something beneficial to you, or to your business. This is where most internet marketing sellers / resellers fall down.

These ‘gurus’ don’t make BIG BUCKS each year for nothing, and if they’ve taken the time to reveal some of their secrets and strategies in the product you are selling… take the time to discover exactly what they are.

McDonalds ‘believe’ in their product – although many people knock them, they still make vast profits each year by following what they believe in – by selling to people just like you and me.

If one of your friends asked you to recommend your favourite wine, you will tell them based on your past experiences which meant you have tried it before, and LIKED IT.

So, if you haven’t read the ebook you are selling, or you don’t use the software you are promoting, how do you know it works?

Try it. Give it a go. Not only will you learn far more about the product or service, this will help you in your marketing / promotional methods, and you never know…. You might just discover something really useful, exciting and profitable just by using it yourself.

Occasionally, if you use this method, you may discover something you feel is too good to share, and don’t want you competition using it, so you keep quiet! Other times, you may find out that the product, service, ebook, software…. is just not up to scratch.

A great looking website, a smooth sales-page with sharp copy and extra bonuses, can sell anything! Even if it’s not really worth it. You’ll only know if it IS worth it, when you give it a go for yourself.

PLUS – by doing this, you will certainly avoid any complaints from disgruntled buyers, if you have sold them something which under-delivers and over-promises.

I read a fantastic article a few years ago. It was advertising a Do-It-Yourself Swimming Pool Kit.

It had fantastic pictures of glorious hot summer days, with crystal clear waters gently rippling inside a pool…… with sales copy which grabbed your attention….

“Don’t spend $10,000 - $100,000 or more with professional pool installation…. Create your own with our very special and exclusive D.I.Y. Swimming Pool Kit. For just $299 (with free shipping)….. “

On and on the sale copy went, drawing the reader in… getting them excited on how they could save a fortune by doing it themselves….

This company was receiving lots of enquiries from interested people wanting to become affiliates for their Mail Order program….. it was all going ‘swimmingly’ well! (please excuse the pun!)

But behind the scenes, it was all going wrong. Horribly wrong….

For the customers. The sales copy had been so carefully and cleverly written that no-one spotted two fatal things… Firstly, there was no offer of a guarantee, or money-back refund policy. But hey… with an offer this good, there wouldn’t be any need… or would there??!!

Next, nowhere in the sales material did it actually mention what the D.I.Y. Swimming Pool Kit consisted of….. and here lies the problem.

Surely enough… the customers orders were placed, checks cashed, and the product shipped…..

So what was in the shipment when it arrived at the front door?

The D.I.Y. Swimming Pool Kit contained… a garden spade and a hose-pipe.

Technically, the company hadn’t broken any rules at the time. And they were under no obligation to make refunds. However customers were not happy!

You see, people just like you and me, were promoting, marketing, advertising this in order to make a sale / commission….

But without knowing exactly what it was.

So, the moral of the story is…….

************************************************
An article by Gary Durkin
Founder of the Internet Advice Center®
http://www.InternetAdviceCenter.com

Gary has more than a decade of offline international business success behind him, and has been doing business online for 6 years.

© Copyright 2004-2005 - All Rights Reserved worldwide.

You are free to distribute this article, providing it remains unchanged and with this box attached.